One year later, Kaepernick, despite being a free-agent, has the top selling jersey on the official NFL website. His iconic #7 49ers jersey retails at various prices on the website, the most expensive being $74.99. Adding to the jersey’s political and social image, rapper and black rights activist Jay-Z, who is known for his lavish lifestyle in the fashion world, did not wear any brand names for his performance on Saturday Night Live, but rather sported a custom Kaepernick jersey.
All this fame and attention has earned Kaepernick’s jersey a place in the new MoMA exhibit: “Items: Is Fashion Modern?,” pushing Kaepernick into the world of modern fashion. In addition to his jersey, Kaepernick’s influence on the fashion world is apparent with a simple Google search resulting in many Kaepernick-esque shirts, as well as his own design displaying the hashtag #IMWITHKAP. This type of politically charged fashion is one that has become increasingly popular in the world of fashion–just take a look at Christian Dior’s collection for this past year–and it looks like it’s not going anywhere anytime soon.